CapePoint | Marketing

A marketing engine, always on.

Six layers of marketing, run by AI agents across the tools you already use. You set the direction. The system keeps running.

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HOW IT WORKS

You bring the business.
We bring the engine.

Every engagement starts with what your business actually needs, then deploys the right mix of strategy, AI, and execution across the six layers.

STEP 01

Build the strategy

We dig into your market, competitors, and positioning. No generic playbook. A custom six-layer strategy built for your business and industry.

STEP 02

Deploy the program

The skillsets run across all six layers. Content gets created, your presence gets built, distribution runs, and leads start flowing.

STEP 03

Manage and improve

Continuous monitoring, competitive intelligence, and optimization. The program runs around the clock, iterating on real data, not guesswork.

The program

Six layers. Running right now.

Full-funnel coverage, with the live systems running each layer. Strategy feeds content, content feeds presence, presence feeds distribution, distribution feeds your CRM.

Strategy & Positioning
Market analysis, competitive intelligence, messaging frameworks, brand foundations, and segment targeting. The base everything else is built on.
Research
Map
Frame
Content Engine
Product pages, authority articles, case studies, video briefs, and social content. Created once, then adapted across every channel.
Brief
Create
Adapt
Digital Presence & AEO
Website, SEO, AI engine optimization, local and maps presence, and conversion rate optimization. Found by both humans and AI.
Build
Optimize
Rank
Distribution
Social media, email campaigns, newsletters, paid media, and cold outreach. Content goes everywhere it needs to go, on schedule.
Schedule
Publish
Amplify
CRM & Sales Enablement
Lead routing, pipeline management, automated follow-ups, and attribution tracking. Every lead gets worked, every touchpoint gets measured.
Capture
Route
Handoff
Analytics & Intelligence
Dashboards, reporting, competitive monitoring, and performance analytics. Real-time visibility into what is working and what needs to change.
Track
Analyze
Report
Design System
Set in strategy. Runs through every layer.

Your design system takes shape in the strategy layer: brand, type, color, and components. From there it runs through all six, with every asset produced against it, so everything stays consistent, on-brand, and ships at the same pace as the rest of the program.

Execution engine

The skillsets that run every layer.

The program covers six layers. The work that fills them is done by a set of agent skillsets, each built for one part of the job. They run continuously, share the same inputs, and operate under human direction for judgment and creative calls.

Intelligence
Watches the market
Competitive audits, AI search positioning, campaign performance, and quarterly strategy reviews. Watches outward and inward, always monitoring, so the rest of the program acts on what is actually happening.
Works acrossPerplexitySearch ConsoleAnalyticsHubSpot
Content
Builds the presence
Turns raw material into web-ready work: product pages, authority articles, schema markup, and site updates. You have to exist before you can be heard.
Works acrossCanvaLoomWordPressSchema
Distribution
Amplifies across channels
One article becomes social posts, a newsletter section, a video brief, and an outreach sequence. One input, many outputs, distributed everywhere.
Works acrossPostBridgeMailchimpInstantlyZoomInfo
Pipeline
Moves leads to handoff
Manages lead flow from first touch to sales handoff. Enrichment, attribution tagging, routing, nurture sequences, and follow-up automation.
Works acrossHubSpotInstantlyZoomInfon8n

Infrastructure

We run the whole stack.

Domain, hosting, security, deployment, email, backups. The technical layer most vendors leave you to manage is handled here, every thread held by one team.

Domain & DNS
Records, routing, propagation
Cloudflare
Hosting
Managed, monitored, kept current
WP Engine
SSL & security
Certificates, HTTPS, firewall
Cloudflare
Deployment
Edit to live in under a minute
GitHub → n8n → SFTP
Email & deliverability
Authentication and inbox placement
SPF / DKIM / DMARC
Backups & recovery
Daily snapshots, restore on demand
WP Engine

One studio

The same stack, covered as managed IT.

The infrastructure under your marketing is the infrastructure we monitor, secure, and support as managed IT. One team accountable for all of it, every supplier and dependency under the same roof.

See the IT side
WORK WITH US

Three ways to engage.

Hire us for one piece of work, or let us run the whole engine.

Program · Light
Core
Monthly retainer · 1–2 month onboarding
The core layers running on a steady cadence. Strategy set, foundation built, marketing moving every month without you holding it together.
  • Strategy and positioning
  • Content on a set cadence
  • Core-channel distribution
  • CRM and lead capture
  • Monthly reporting
Start here
Program · Heavy
Engine
Monthly retainer · 2–3 month onboarding
All six layers running as one system at full velocity. More output, more channels, paid media alongside organic, tuned as you grow.
  • Everything in Core, at scale
  • All six layers running together
  • Higher content volume
  • Paid media and organic
  • Infrastructure managed
  • Priority support
Let’s talk
Project
Domain work
Scoped · fixed engagement
One job, start to finish. A launch, a campaign, a new site, an SEO rescue. We scope it, build it, ship it.
  • One clear objective
  • Fixed scope and timeline
  • Built and shipped by us
  • A door into the program
Let’s scope it

The whole stack in one program.

A full marketing function is usually a pile of separate hires, agencies, and subscriptions, each with its own bill and handoff. It all becomes one program.

Consultant Strategist Content team Design team SEO Social Email Outreach Data IT support
CapePoint

Common questions.

Pulse is CapePoint’s marketing program: one integrated system across six layers, strategy, content, presence, distribution, CRM, and analytics. AI agents handle the execution under human direction, so you get full-funnel coverage as a single program rather than a stack of tools and freelancers.
Growth-stage businesses that are serious about competing. Typically companies that have outgrown generalist agencies and want a more systematic, AI-powered approach to marketing that compounds over time.
It starts with a short conversation about your business and goals. From there we build your strategy, deploy the six-layer program, and manage it on an ongoing basis. A straightforward process, real systems, built around your business.
Yes. Design runs through every layer and also stands on its own as a full in-house capability: design systems, brand identity, and production assets, built with Claude design and shipped at the same pace as the rest of the program.
Pulse is CapePoint’s marketing practice. The same studio that builds AI agents and automation runs the marketing program, with George coordinating the agents behind it. One studio, one stack, one team.

Ready to build yours?

Tell us about your business and we’ll show you how the six layers map to your goals. A short conversation, built around your timeline.

Get started Book a call See the program

Got it. We’ll be in touch.

Usually within 24 hours. If it’s urgent, book a call instead.